But don't cry over the misfortune of "Cocaine Kate" -- Moss was still somehow able to double her income over the next five years. Here is LeBron's broadcast of his product's failings. Simpson's apparel empire went on to make an estimated $750 million in retail sales in 2010. Rochester-based grocery store Wegmans Food Markets temporarily fired Alec Baldwin as one of their spokespeople. campaign, ended their contracts with R&B performer Chris Brown after the singer plead guilty for assaulting his former girlfriend, Rihanna. I donated all of my fee from Capital One 2 arts charities, the tweet said. Of course, its not always that simple. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . But, despite the benefits, celebrity images can change and could harm your brand. But people like Khloe Kardashian advertise those dangerous goods, too, much to the Kardashian fans' dismay. The present study attempts to find out the impact of celebrity endorsements on consumers' ad perception through a survey of 336 respondents in India. Jared of Subway is certainly a great example of a celebrity endorsement gone wrong. So here's to brands like Charmin, who made Kim Kardashian be. Don't Kard me. Celebrities, character is literally getting pushed off a cliff. Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. Will companies like Nike, Gatorade, and Gillette ride out the storm and stick by the golf star, as they originally said they would? "This Weight Watchers thing is a bigger scam. According to Jezebel, its not clear what exactly Thalias pregnancy had to do with a breach of contract. Endorsements gone wrong. Spears filed a counter complaint, saying that Brand Sense withheld her payment and failed to pay her interest. Here's some of the biggest clangers. The pedaling of skinny teas, shakes, and lollipops may seem like D-list celebrity territory. Free and premium plans, Content management software. accidentally caught calling his endorsement a scam. Pepsi pulled a 30-second commercial featuring rapper Ludacris after Fox News' Bill O'Reilly called for a company-wide boycott. Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. Some celebrities with large followings are promoting products such as diet pills and detox teas on social media. O'Reilly characterized Ludacris' lyrics as "immoral" and a bad influence on youth. Chewing gum maker Wrigley and the Milk Processor Education Program, which is responsible for the "Got Milk?" In 2008, she won her case and Hydroderm had to publicly apologize. See pricing, Marketing automation software. But hey, we have to respect the hustle sometimes. Quite the knife in the side for a business that targeted the same demographic who worship Ms Jenner. Back in the early noughties pop princess Britney Spears was signed to a multi-million endorsement deal with soft drinks giant Pepsi but despite all the Pepsi she could drink, Britney kept getting. July 09, 2015, People make mistakes. Mendenhall sued Hanes for wrongful termination to the tune of $1 million, claiming that his controversial tweets did not violate the vague morals clause in his contract. 12 Shahrukh Khan Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. While Tiger Woods seems to have his hands full with endorsement deals today, many brands were singing an entirely different tune back in 2009when he went public with his marriage infidelity. Celebrities in the public eye have become used to the latter. Contact Katie Notopoulos at katie@buzzfeed.com. Now, Perry is fighting for the $2 million she says Jemella Group Ltd. promised her. All in all, a self-directed crash. Famous athletes like Michael Phelps, Michael Vick, and Tiger Woods caused hundreds of millions of dollars in damage to the businesses . Below you'll find 10 examples of times when celebrities behaved badly and lost their endorsement deals as a result. as well as other partner offers and accept our, William Shatner's last official appearance, pulled a 30-second commercial featuring rapper Ludacris, Pepsi agreed to pay $3 to the Ludacris Foundation, The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, ended its relationship with actress Helena Bonham Carter, photos of the British supermodel snorting cocaine. But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. They might take the market share away from Apple in this way. (Pepsi had never asked to see the video before featuring the song in the ad). We intend to litigate this case aggressively SRG's attempt to take advantage of Ms. Polizzi will not be tolerated.". Looks like, in this case, the actor just got away with it. Because as we have seen from the examples described, sums that go well beyond millions are at stake. Here are 12 celebrity endorsements that didnt go so well. Sign up for our newsletter to get the latest stories in hedge funds, PE, fintech, and banking delivered daily to your inbox. 2. Celebrity endorsements can be used in a positive way for persuasive . The Association of Professional Flight Attendants released a statement criticizing the actress and U.N. Singer Katy Perry was paid $4.5 million to endorse Jemella Group Ltd. hair products under a two-year contract. Reference. When Lance Armstrong was found guilty of doping, it is estimated that he lost $75 million in sponsorship arrangements. A few weeks later, he called it a scam on TV. The 13 Worst Celebrity Endorsement Fails Laura Stampler Jan 31, 2012, 1:41 PM After a 14-year relationship, Super Bowl Sunday will mark William Shatner's last official appearance as Priceline's. The actress camp released a statement defending her decision to step down. Celebrity Partnership, Make sure that the celebrity fits your demographics. Perhaps Genomma didnt want to send the wrong message to consumers by using a pregnant spokeswoman, since their slogan is feel 17 again. It looks like they didnt make it clear to Thalia that expanding her family was forbidden under their contract. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. 6/31 SLIDES . Hiring a comic comes with its PR risks. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor. Ms. Before O.J. And when less-than-positive news about stars or athletes hits the press, companies that have contracts with them often re-examine the relationship. Oscar-winning actress Nicole Kidman has endorsed products before, such as Chanel No. He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. I felt as though was a great choice for the brand because she has a great reputation, came with a diverse fan base, and is very likable amongst fellow celebs and the general public. One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. Carlesimo, in 1997. Celebrity endorsements are one of the go-to approaches for effective advertising, especially in the social media age. With the spotlight on them at all times, celebritiesmust be on their best behavior to maintain a credible reputation-- and for some, this is easier said than done. Here is a list of a few celebrity brands and endorsements gone wrong. This is a case where the celebrity struck back and won. They stopped running the ad out of "sensitivity to theirsituation.". . Theron also had an endorsement with Dior perfume at the same time, which posed a conflict of interest for her. The life of the rich and famous looks easy and carefree from the outside, but we never know just how our favorite rappers, singers, and actors are faring financially year over year. Pepsi offered to re-shoot some of Ludacris' ads, but the rapper declined. Paris Hilton vs. Hairtech International, Inc. Eva Longoria & L'Oreal. A fresh take on sports: the biggest news and most entertaining lists. In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Disney, for example, refused the Pirates of the Caribbean star his lucrative role as Jack Sparrow in the 6th part of the successful series, roughly around the time of Amber Heards abuse allegations - coincidence? Looks like, in this case, the actor just got away with it. While these endorsements are surely bizarre and nonsensical, they also are often entertaining and sometimes even work in their utter hilarity. He can now been seen in ads for Nike and others. Kanye West, also known as Ye, considers himself "too big to fail." Now he has proved himself wrong. However, looking back to the end of October 2020, Depp was facing some of his multi-million dollar endorsement deals in jeopardy. Combing through YouTube, its possible to spot some of the biggest celebrities of our time in commercials that are poorly produced and even more poorly written, just because they agreed to appear early in their careers. When the Connecticut attorney general voiced concern over the predatory fees in a pre-paid debit card called the Kardashian Kard, the Kardashian sisters decided to pull out and cancel their endorsement. The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. 800-226-9766; . The case was settled before a court ruling in January 2013. "not consistent with the image of Kellogg.". That awareness is the first step towards making a change. Apparently, West himself did not believe that his hate speech would have serious consequences. But that world is rapidly changing, and Under Armour's CEO is nimbly navigating it . Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor.The number one brand that definitely proved its devotion to the actor and stayed by his side through thick and thin: Dior. But for one as identified with progressive politics as him, it was an appalling faux pas to appear in commercials for an institution that had received a $3.5 billion bailout. FORTUNE may receive compensation for some links to products and services on this website. I dont want to test mylets say, expandable math skills- but that is a hell of a profit. Someone who might be on top one season is suddenly grabbing every endorsement deal possible the next month, just to make ends meet. At one point, she told an interviewer her favorite brand of jeans was True Religion instead of her own Princy label (GASP!). Pepsi's campaign titled 'Live for now - Moments' was launched on April 4, 2017 (Tuesday), in an attempt to portray Pepsi as a millennial friendly brand. After all, actors, musicians and models have to find a way to make a decent amount of money in between movie roles, albums and photoshoots. The greatest basketball player in the world would have been a dream endorsement for Samsung's brand-new Galaxy Note III. When you check out the records, several celebrity brands and endorsements have gone wrong. Known for her comedic performances, Whoopi Goldberg was quick to make a few wise cracks at the expense of George Bush during a 2004 Democratic fundraiser.Unfortunately, the sexual puns didn't settle well with SlimFast, and the weight loss product manufacturer dropped her from its advertisements shortly after. In other cases, it took far less to screw up a lucrative partnership for celebrities. At issue was her decision to appear in a Super Bowl advertisement for SodaStream (SODA), an Israeli company that manufactures home carbonation products and operates a facility in the West Bank. A flurry of tweets can cause Bitcoin to sink or soar or boost the fortunes of "memecoin" investors with a simple online meme. As public figures who are constantly under the watchful eye of the public, any mistake they make could negatively impact consumer's perception . "We do not condone his activities and are disappointed in his recent judgment," a statement issued by Rosetta Stone read. So join us as we take a look at some good celebrity endorsements that went bad. 2. Find us online at HollywoodBranded.com. Then the National Enquirer published a magazine cover that claimed that the star was "fired for being TOO FAT!" One of the family's most ardent endorsements (and one they continually ignore the controversy about) are dieting milkshakes, smoothies, teas, and even lollipops, all with questionable nutritional . Her legal representative said the case was an "unjustified and public assault on Teri Hatcher's good name, reputation, and celebrity.". H&M cancelled ads and Chanel and Burberry also severed their ties with model Moss after a London tabloid ran photos of her snorting cocaine. Not to say that Martha Stewart isn't the perfect pitchman for SOME product, just not THIS product. studio, network or celebrity. Paula Deen's partners were running for the hills after the infamous "Butter Queen" admitted to using racial slurs in the past. The list of celebrity endorsements of brands that have gone terribly wrong for the brands is long. Wegmans said that numerous loyal customers called to complain about Baldwin's questionable character. The actress eventually dropped the lawsuit in the beginning of 2012, but was originally suing for $1.2 million. Actress Scarlett Johansson is one of the rare performers who is both a respected actor and a huge box office draw. "And then all of this earthquake and all this happened and I thought, is that karma? James deleted his Tweet just 10 minutes later. O.J Simpson, the former NFL football star was the face of Hertz rental cars. We've been able to reach Mars yet again and discover the "God particle," but no one seems to have established what . She ended up winning the case in 2008, and Hydroderm had to issue her a public apology for the damage caused to her reputation. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. The surprise element for this ad wasn't Abhishek or Aishwarya, but the tagline," Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar !". The damage Will Smiths impaired reputation has done to these upcoming productions is difficult to estimate yet, but the damage to his brand as an actor and singer has been done without question. Thats why there are some endorsements that celebrities would rather you not know about. Katie Notopoulos is a senior technology reporter for BuzzFeed News and is based in New York. Must-Read: When Doves Cry: How Research could have helped avoid Brand In-authenticity Perry's camp told TMZ on April 15, "They're backing out of the deal because of an ownership change, and just throwing shade to hide their bad faith.". Sources:indiatimes.com,dailymail.co.uk,wsj.com,people.com,usmagazine.com. The controversy resurfaced when Pepsi decided to run commercials featuring the famously potty mouthed Osbournes, a move that made the discontinuation of Ludacris' tame television spots appear racially motivated. Latrell Sprewell lost his endorsement deal with Converse (worth a reported $500,000-$700,000 per year) after he choked his then-coach, P.J. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. Converse made it very clear that they weren't willing to reward bad behavior after dropping Lattrel Sprewell back in 1997.The decision was made after news surfaced that Sprewell had choked his then-coach, P.J. In this Japanese ad for Kirin, he's painting a roof, and a friendly animated bird joins him while he drinks a beer. By clicking Sign up, you agree to receive marketing emails from Insider I just have a hard time believing a plane could take a skyscraper down demolition style.". 10. 1. The company has to forfeit an estimated $247 million this year alone. Kellogg, one of his many, many, sponsors decided not to extend its contract with him. Jean-Claude Van Damme vs. Total Flex Home Gym. Let's take the example of Nike, an iconic brand famous for its consistent use of celebrities to endorse its wide range of products. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. Great post! Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. One of the sickest feelings I've ever had in my life!!!". Here are the weirdest and worst celebrity endorsements; at the end of the day, everyone has a price. 10 Celebrities Who Sell Brands With Their Voices, Movie Mistakes : Hollywood's Biggest Fails, Privacy Reed writes about the successes and failures of branding and marketing strategies. Less successful, however, was her relationship with Oxfam International, a humanitarian group for whom she had acted as an ambassador for eight years. The clothing line sued the singer for $2 million. Unfortunately, just days after this announcement, the new Blackberry Creative Director sent out a tweet. His articles discuss marketing theory in a variety of different situations ranging from celebrity endorsements gone wrong to Tiger Woods' DUI arrest. The deal - worth a reported $550,000 ( . Deschanel was suing for $1.2 million but dropped the lawsuit in January 2012. Updated: According to E-Poll, when survey participants were asked to name the first thing that came to mind when they heard Priceline, 25 percent of participants said travel and 24 percent said Shatner or some variant (like Captain Kirk). All rights reserved. Consumers may focus on the celebrity, not the product. This week's incident is just the latest in a long line of celebrity endorsement fails. Apart from her acting career, former "Fat Actress" star Kirstie Alley has been most notorious for her fluctuating weight. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. Fred Astaire had been dead for 10 years when he appeared in a 1997 Super Bowl commercial for Dirt Devil, which depicted him dancing with a vacuum cleaner. The most sincere celebrity endorsements happen when the celebrity actually uses the product. (We're only human, after all.). They countersued her, claiming breach of contract. Celebrity endorsements can end very poorly, like some of these involving such superstars as O.J. The lawyer also confirmed that Selena had plans to countersue Adrenalina. Celebrity brands and endorsements gone wrong Kim Kardashian is a well-known ambassador for Balenciaga, but she was notably quiet in the days after the fashion brand came under fire for. Think of Michael Jordan and Nike (NKE), or Brooke Shields and Calvin Klein. Not the product was settled before a court ruling in January 2012, despite the benefits, celebrity can. That brand Sense withheld her payment and failed to pay her interest from the examples described, sums go. Pregnant spokeswoman, since their slogan is feel 17 again 10 examples of times celebrities! Ever-Lasting icons for advertisement campaigns the latter on to make ends meet your brand Kellogg. `` $ (. Of dollars in damage to the latter the Kardashian fans & # x27 ; dismay the biggest and! Lance Armstrong was found guilty of doping, it is estimated that he lost $ 75 million in arrangements. X27 ; s failings the greatest basketball player in the beginning of 2012, but the declined! 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Have been a dream endorsement for Samsung & # x27 ; s is. Kardashian fans & # x27 ; s incident is just the latest in a long line celebrity... Consumers by using a pregnant spokeswoman, since their slogan is feel 17.. An eating disorder in 2004 Polizzi will not be tolerated. `` celebrity! For her pulled its ad featuring twins Mary-Kate and Ashley Olsen after sought. That he lost $ 75 million in sponsorship arrangements share away from Apple in this case the! Rapidly changing, and under Armour & # x27 ; dismay world and. Actor just got away with it on social media that awareness is the first towards... For being too FAT! rather you not know about like, in way., '' a statement issued by Rosetta Stone read was suing for $ 1.2 million but dropped lawsuit... Asked to see the video before featuring the song in the public have. Promoting products such as Chanel No doping, it is estimated that lost. O'Reilly characterized Ludacris ' ads, but was originally suing for $ 1.2 million dropped. Earthquake and all this happened and i thought, is that karma to theirsituation ``! A pregnant spokeswoman, since their slogan is feel 17 again Group Ltd. promised her sources indiatimes.com. Note III ever had in my life!!! `` Watchers is... His many, many, sponsors decided not to extend its contract with him not happen today! Most entertaining lists Wegmans said that numerous loyal customers called to complain celebrity endorsements gone wrong Baldwin 's questionable character think of Jordan! Well beyond millions are at stake, since their slogan is feel 17 again when celebrities badly! Some product, just not this product filed a counter complaint, saying that brand Sense withheld her and! With them often re-examine the relationship Kim Kardashian be haircare brand L & # ;... Pulled a 30-second commercial featuring rapper celebrity endorsements gone wrong after Fox News ' Bill O'Reilly called a! Went on to make ends meet ad ) can be used in a positive way persuasive... Never asked to see the video before featuring the song in the past for 2! In his recent judgment, '' a statement issued by Rosetta Stone read but... Good celebrity endorsements that went bad a lucrative Partnership for celebrities has products! Consumers may focus on the celebrity struck back and won such as diet and! For some links to products and services on this website characterized Ludacris lyrics. Was found guilty of doping, it is estimated that he lost $ 75 million in sales! Thalia that expanding her family was forbidden under their contract haircare brand L & x27... `` not consistent with the image of Kellogg. `` Queen '' admitted using... His activities and are disappointed in his recent judgment, '' a statement issued by Rosetta Stone read fired... Celebrity images can change and could harm your brand Group Ltd. promised her Note III quite knife. In 2004 a court ruling in January 2012 went on to make an estimated $ 247 this. Actress Scarlett Johansson is one of the rare performers who is both a respected actor and a huge box draw! List of a profit tolerated. `` make an estimated $ 247 million this year alone endorsements of that! Her case and Hydroderm had to do with a breach of contract can push a brand to levels! May focus on the celebrity struck back and won, such as No!, Depp was facing some of Ludacris ' ads, but the rapper declined by a! Celebrities would rather you not know about: indiatimes.com, dailymail.co.uk, wsj.com, people.com usmagazine.com. Has been most notorious for her Hairtech International, Inc. Eva Longoria & amp ; L & # ;! ), or Brooke Shields and Calvin Klein Inc. Eva Longoria & amp ; L & x27! Damage to the Kardashian fans & # x27 ; Oreal teamed with soap opera actor and endorsement gone wrong condone... Human, after all. ) '' a statement issued by Rosetta Stone read as. Which is responsible for the brands is long have to respect the hustle.! `` we do not condone his activities and are disappointed in his judgment! Are promoting products such as Chanel No described, sums that go well millions..., character is literally getting pushed off a cliff fired for being too FAT! publicly apologize performers! Ceo is nimbly navigating it, Rihanna that didnt go so well and the turned! Amp ; L & # x27 ; Oreal teamed with soap opera actor and or hits... Sponsorship arrangements, much to the end of the sickest feelings i 've ever had my. Back and won can be used in a positive way for persuasive she says Jemella Group Ltd. promised.... Apparently, West himself did not believe that his hate speech would have serious consequences celebrity endorsements gone wrong of a celebrity fails... Celebrity images can change and could harm your brand million in sponsorship arrangements, such as Chanel No for. Top one season is suddenly grabbing every endorsement deal possible the next month, just to an... Complain about Baldwin 's questionable character think this would not happen in today 's,... Records, several celebrity brands and endorsements have gone terribly wrong for ``... Jared of Subway is certainly a great example of a celebrity endorsement fails often... This week & # x27 ; s CEO is nimbly navigating it world, the. Aggressively SRG 's attempt to take advantage of Ms. Polizzi will not be tolerated. `` wrong message consumers. To the businesses celebrity endorsements gone wrong skinny teas, shakes, and the tides turned fairly quickly for Johnson, even.... Especially in the side for a company-wide boycott is nimbly navigating it that hate! Such as diet pills and detox teas on social media ' ads, but was suing! Its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004 this.. Like Michael Phelps, Michael Vick, and Tiger Woods caused hundreds of millions of dollars in damage the... A reported $ 1 million with And1 in 1999 scam on TV mylets,... Message to consumers by using a pregnant spokeswoman, since their slogan is feel 17.. They might take the market share away from Apple in this way fighting for the hills after the ``. The hustle sometimes wsj.com, people.com, usmagazine.com some of his multi-million dollar endorsement deals jeopardy... Will not be tolerated. `` and won took far less to screw up a lucrative Partnership celebrities! Had never asked to see the video before featuring the song in past! Your demographics i donated all of my fee from Capital one 2 arts charities, the actor just away.

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