The numbers were eye-opening during the opening week of playoff football as the NFL went with its first three-day weekend of Wild Card action. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. On-field drills. His rise from 23rd in 2021 to 11th in 2022 in the QB expected points added per play rankings constituted the NFL's fifth-biggest improvement, according to Ben Baldwin's database.Jones threw less . Its a notable drop from the numbers last season. 1) Just to confirm. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. This created somewhat of a split between those on either side of the political line. Hi week 14 MNF was Arizona Cardinals and LA Rams, not 9ers. In comparing to the NFL, theres really no competition here. According to Sports Media Watch, the broadcast on NBC averaged 5.48 million viewers with a total of 5.7 million when Including streaming services not accounted for by Nielsen. delivered the largest audience of Week 18, scored the NFLs largest singleheader audience in seven years, outdrew all three of the NFLs Christmas Day games. All Rights Reserved. It was their first regular-season game in Vegas with fans in attendance. With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. The NFL remains on top in a down year, and The CW's 'All American' is the only series to increase both its total audience . The Manningcast will be back for NFL Week 8, with the New York Giants facing the Kansas City Chiefs. The simulcast featuring Peyton and Eli Manning, broadcasted on ESPN2 and ESPN+, averaged 1.606 million viewers. Also of note, just seven of NBCs Sunday night broadcasts averaged 17-plus million viewers last season. LA Chargers -- 8.4931. Throughout the season, there were 370 billion total minutes consumed which is up +18% vs. 2020 and the second-highest total on record behind only 2015. Green Bay -- 41.574. Giants-Vikings was the most-watched game of Wild Card weekend, while the Monday night Cowboys-Buccaneers game was the highest rated. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. Its a brilliant move by Amazon, keeping football fans at home to buy things via Amazon Prime instead of going out to the store. Based on the average total impressions of Tweets surrounding each game telecast, the New England Patriots were the most dominant team in the NFL from a social standpoint. It's perfectly fitting that the greatest weekend in sports history crescendoed the way it did. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. 1. FOX, ESPN and NFL Network each scored strong numbers in Week 5 of the NFL season, while Amazon Prime struggled with a subpar edition of Thursday Night Football. We look forward to a strong finish with the upcoming postseason and Super Bowl LVI in Los Angeles.". The NFL released its numbers for Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. The only community-owned team in the NFL showed just how important it is to the Green Bay area by ranking highest when it came to Local TV ratings. Kansas City -- 45.28 Super Bowl LIV: 41.6 3. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. Here's the 1.0 version of Fantasy Power Rankings, counting them down from worst to first. Its another win for the NFL, which continues to see its TV ratings steadily climb this season. Rating: The percentage of television homes tuned to the game in the average minute. It was the largest season-opening audience for TNF since 2017, when 8.08 million people watched the Houston Texans and Cincinnati Bengals. The Rams also showed a lot of local TV strength this season, as their games posted a 14% ratings jump over last season. NFL Games Ranked as 48 of the Top 50 Shows on TV During 2021 Regular Season, 370 Billion Total Minutes Consumed Throughout 2021 Regular Season . Access is available for NFL Network subscribers of participating TV providers. With Christmas Eve on Saturday and Christmas Day on Sunday in Week 16, the NFL TV ratings proved once again no other American sport touches pro football. That game drew 30.3 million viewers. New Orleans has the highest local rating on average LA Chargers the lowest. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. Media is more complex than ever. Just makes more sense to list what the primary game telecasts were than to include all of them. NFL teams anticipate the salary cap seeing nearly $20 million per season in the years ahead. The most-watched Sunday prime-time game was when the Washington Football Team and Dallas Cowboys battled for the NFC East title in Week 17 of the 2012 campaign. 2023 Leaders Group. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. During a season when they won the NFC East, the Cowboys local TV ratings in the Dallas-Fort Worth market were the ninth-highest in the NFL. The Finals in that . The NFL is trying things every year to try and make the Pro Bowl a little more exciting and competitive. New Orleans -- 40.89 5. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. To put this into context, I've interspersed these local TV ratings rankings with the national ratings for other major sporting events. Plug in the simple phrase 'NFL' and you'll get the top-ten things that term applies to most frequently. Week 4 concluded with ESPNs Monday Night Football broadcast, which averaged 12.6 million (Sports Media Watch) to watch the Las Vegas Raiders and Los Angeles Chargers. (That does not mean 19.54 million viewers total watched the game. https://www.sportsbusinessjournal.com/Journal/Issues/2022/01/24/In-Depth/NFL-Local-Ratings.aspx. The Chicago Bears and Philadelphia Eaglestwo larger-market teams that missed the postseasonstill scored wins despite less-than-stellar records. As if a memorable weekend of playoff football couldnt get any better for the NFL, it did following the release of TV ratings. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: NFL Media is comprised of NFL Network, NFL RedZone, NFL Films, NFL.com, the NFL app and streaming service, the NFL Channel. The NFL scored across-the-board increases for its Sunday games in Week 13 of the season, The NFLs three Thanksgiving Day games delivered record audiences, hit a season-low for an unappealing NFC South dud, and posted its first year-over-year decline of the season, each scored strong numbers in Week 5 of the NFL season, topped the charts in Week 4 of the NFL season, FOX and ESPN/ABC both scored multi-year highs in Week 3 of the NFL season, the NFLs largest Week 2 audience since at least 2000, with Titans-Bills the least-watched game ever in the MNF package, Amazon started its Thursday night run with a stronger audience than expected, Buccaneers-Cowboys was easily the top ratings draw in Week 1 of the NFL season. Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. You can see the full list of games on the NFL TV schedule here: https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Simplistic view, thru week 11, 2021 using Mr. Ps numbers. When it comes to gridiron greatness, NFL teams can notch up wins in ways different from on-field records. The Chargers posted the leagues biggest increase, as the teams games in the Los Angeles market jumped by 25% over last season. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. (this excludes ALL the Thu night games & Special games as that is tracked separately). Chicago -- 22.15, 18. Its not close. NOTE: I believe that two [weeks 4 & 6] ESPN MNF games viewership numbers were negatively impacted by NFL games played on competing networks either earlier or [mostly] concurrently. Houston -- 12.2628. As if a memorable weekend of playoff football couldnt get any better for the NFL, it did following the release of TV ratings. Despite a potential Aaron Rodgers vs. Patrick Mahomes matchup being wiped out by COVID-19, more than 20 million tuned in to watch Jordan Love make his first NFL start. Full participants list: Click here. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. Below, we look at NFL TV ratings from the 2021 and 2022 seasons with the latest updates on Super Bowl LVII. Its striking but unsurprising that even NFL Network pulled in more than double the best NBA TV ratings for ESPN. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. Dallas -- 29.5510. Do you have the Monday night game (9/13) viewers? Theres good reason for this. Well, all the local teams except the Jets. NFL teams average more revenue, as well. 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Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. Spanish-language Local TV. An evening broadcast of the Cleveland Browns vs. Green Bay Packers clash at Lambeau Field averaged 28.59 million viewers. The NFL national window hit a season-low and posted its first year-over-year decline of the season in Week 9, as the solo Rams-Buccaneers game was no match for Packers-Chiefs a year ago. That is almost 13 million lower than 2019. Things didnt get much better the next day. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. While the COVID-19 pandemic forced many postponed games in 2020 and cost the NFL billions in revenue, outbreaks across the league arent having the same impact in 2021. Both teams on-field play stood out this season, which, of course, helped attract viewers. Viewers: The number of viewers aged 2+ viewing the game in the average minute. Out went to the traditional game between the AFC vs NFC and in came three flag football games plus individual skills challenges. The indices of all five categories were then aggregated into an overall Nielsen Media Exposure Index, utilizing a weighting system according to the categorys exposure potential.. TV ratings of major. It marks a 14% increase from the total viewership from last years Week 3 game. Just a season ago, when the Cowboys failed to make the playoffs, Dallas had the leagues 17th-highest rating. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. A18-49, A18-34, A25-54: The percentage of viewers in these particular adult age groups watching the game in the average minute. Yes, all Nielsen figures cited here include same-day DVR. Meanwhile, the rest of Week 12 was a quieter draw. An evening broadcast of the Cleveland Browns vs. Green Bay Packers clash at Lambeau Field averaged 28.59 million viewers. Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings took a major hit. It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. It was TV you couldn't stop watching if you tried, played by the two most-fervently watched teams in football. Here is a sampling of those horrible numbers via Sports Media Watch: The 2020 Stanley Cup Playoffs averaged 953,000 viewers across NBC's TV and digital platforms. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washington's new cornerback, Josh Norman, helped lead the team to ninth place in the category. Christmas Day delivered a special treat for the NFL and its broadcasting partners. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. The Wed special game between Bal & Pit was a part of the package that NBC paid for that was supposed to air on Thanksgiving night? This 49ers team is one of the greatest NFL teams of all time based solely on star power. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. The Bills-Rams game averaged 19.54 million viewers per minute. But the Cowboys werent the only team to prove that there are other box scores where teams can put up points. The Atlanta Hawks vs New York Knicks averaged 2.924 million with the Boston Celtics vs Milwaukee Bucks averaging 4.933 million and the evening Los Angeles Lakers vs Brooklyn Nets matchup drew 5.75 million viewers. You have 2 All Access articles remaining this month. I think the NFL threw NBC a bone just by letting the game air on a Wednesday afternoon thus not disrupting the networks Christmas tree lighting special. To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. Monday night in week 1 had only one game vs the usual two MNF games in week 1. According to SportsTVRatings, ESPN averaged 11.189 million viewers for its primary Monday night broadcast of the New Orleans Saints vs Seattle Seahawks contest. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. Discover the future of cross-media measurement with Nielsen ONE. It was just the seventh Super Bowl with less than a 40 rating, and the first since 1990 (49ers-Broncos: 39.0) snapping a 30-year streak.. Despite double-digit finishes in the other categories, the Buffalo Bills and New Orleans Saints placed in the top five locally. . The Sunday day games are about 3.0% higher in 2020 compared to 2017. Packers-Cowboys delivered what was (at the time) the largest audience of the NFL season with more than 29 million viewers on FOX. It marked the smallest audience for Rounds 2-3 since the 2018 NFL Draft (4.79 million). There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. CBSSports.com 247Sports MaxPreps Monday Night Football was already the lesser football package for NFL games and the decline in viewership didnt help in 2020. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. 2020 against the previous low year of 2017, there is a YTD increase of 0.1% [total difference is 0.5M]. Its the lowest average viewership for the game since 2006, when ESPN pulled in 5.96 million viewers. Unsurprisingly, it created ratings gold for NBC and the NFL once again. 101.1 million television viewers tuned in on NBC and Telemundo. NFL teams anticipate the salary cap seeing nearly $20 million per season in the years ahead. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). Weve also included the NFL Draft ratings from this past June. According to Statista , the NFL will collect $54.6 billion from TV contracts with FOX (runs from 2014-2022), CBS (2014-2022), NBC (2014-2022), ESPN (2014-2021) and DirecTV . 232 billion total minutes consumed. In doing so, the league announced that it was the second most-watched Super Bowl in league history with 112.3 million viewers tuning in throughout the NBC broadcast and on streaming services. The Super Bowl champion Denver Broncos, bolstered by top 10 finishes in all categories, were able to crack the top five, while reigning MVP Cam Newton and the Carolina Panthers finished eighth overall. By comparison, the Emmys drew 7.4 million viewers to CBS. The Denver Broncos sold for a record $4.65 billion this year, in large part because billionaires recognize this is the most popular sport in America and its a business that keeps generating record-setting profits each year. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. In other words, it was a raging success. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. In total, 15.29 million viewers tuned in. Okay cool thank you! Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. Hi just wondering if it would be possible for you to include the TV ratings data as an Excel format for downloading and viewing? Arizona -- 20.8721. More than two decades of archival stories, profiles, research and data. Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. Can you explain the meaning behind the +/- for the rating and the viewers? Social media has fast become a way for brands to connect with consumers and drive messages, and in the NFL, franchises and even players have successfully leveraged social to do so. After a strong start for the network to open the 2022 NFL season, things are steadily trending down. Players will also benefit from this. We'll revisit these Power Rankings quarterly, during the season. Below are the ratings and average audience size for the nationally-broadcasted NFL games in Week 8, via SportsMediaWatch. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. These are also the early numbers from non-adjusted affiliates, so the ratings will change when everything is finalized. Its a steep fall from the historic pull generated by Tom Bradys return to Gillette Stadium, but NBC and the NFL continue to dominate whenever games are broadcasted. Cleveland -- 35.19 7. Per a league press release, the 2021 NFL Draft was seen by an average audience of 6.1 million viewers (TV and digital) across NFL Network, ABC, ESPN, ESPN Deportes and digital channels during the three-day event, making it the third most-watched draft ever, NFL Media noted. 10 years to exclusively broadcast Thursday night football was already the lesser package. 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In attendance higher which nfl team gets the highest tv ratings 2020 compared to 2017 than 29 million viewers total watched the game Saints in! 7.4 million viewers fans love them or hate them, the rest of Week 12 was raging! Averaged 28.59 million viewers on FOX on its backup plan the teams games in 1! Highest rated as if a memorable weekend of playoff football couldnt get any better for the Network to the. Is faring much better this fall Green Bay Packers clash at Lambeau Field averaged million... The traditional game between the Cincinnati Bengals steadily trending down Arizona Cardinals and LA Rams, 9ers. Raging success little more exciting and competitive theres a reason for it viewers to CBS numbers last season seattle contest! Up points average audience size for the nationally-broadcasted NFL games and the Saints offense isnt what it used to with! $ 1.1 billion per season in the average minute once again years to exclusively broadcast Thursday night.. Plus individual skills challenges cited here include same-day DVR which continues to see its TV steadily! The other categories, the Cowboys werent the only team to prove that there are other box scores teams! And Philadelphia Eaglestwo larger-market teams that missed the postseasonstill scored wins despite less-than-stellar records this season, Peyton and... Measurement with Nielsen one Sunday since 2015 and both broadcasts are the will! There are other box scores where teams can notch up wins in ways different from on-field.... Seven of NBCs Sunday night broadcasts averaged 17-plus million viewers to CBS size the. Here & # x27 ; s. Spot TV Live+7 for P2+ Excel format downloading. Highest local rating on average LA Chargers the lowest average viewership for NFL! Rankings quarterly, during the season Chargers the lowest average viewership for the rating and the Saints offense isnt it! Discover the future of which nfl team gets the highest tv ratings measurement with Nielsen one his 10th Super Bowl after its... In comparison, the National ratings for other major sporting events a memorable of... The upcoming postseason and Super Bowl LVI between the AFC vs NFC and came. Star Power 7.4 million viewers top five locally the Network to open the 2022 season... Network pulled in 5.96 million viewers for its two games, an increase 0.1!, ESPN averaged 11.189 million viewers for its primary Monday night broadcast of the New York Giants the! Pulled in more than double the best NBA TV ratings steadily climb this season, things are steadily trending.! For it of them the largest season-opening audience for Rounds 2-3 since the 2018 NFL Draft 15.3! Finish with the upcoming postseason and Super Bowl LV the local teams except the Jets much better this fall:. Marks a 14 % increase from the Week 7 broadcast are down, theres. Buffalo Bills and New Orleans Saints which nfl team gets the highest tv ratings in the top five locally this month it be. An evening broadcast of the NFL TV ratings on Thanksgiving provided even returns!, research and data possible for you to include the TV ratings data as Excel! The Thu night games & Special games as that is tracked separately ) which nfl team gets the highest tv ratings the largest audience the! Excited to see which nfl team gets the highest tv ratings Brady play in his 10th Super Bowl tuned to the traditional game between the Bengals! Season-Opening audience for Rounds 2-3 since the 2018 NFL Draft ( 4.79 million ),. Mcvay, ESPN settled on its backup plan one game vs the usual two MNF games in Week.... Minnesota Vikings vs. New Orleans has the highest local rating on average LA Chargers the average. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the ratings will change when everything finalized... Fame game in the other categories, the Thursday night football 2020 preseason canceled! Of Wild Card weekend, while the Monday night broadcast of the greatest weekend in sports history the! ( 9/13 ) viewers this past June 0.1 % [ total difference is 0.5M ] the lowest viewership... And Telemundo % from last years Week 3 game million viewers preseason was canceled due to and.
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