Web Design Trends to Know Now!

Get Design Feedback | Design Articles

A number of trends are making a comeback, and some changes are demonstrating the technology ‘s influence, even in areas that seem safe from it. However, please make sure, this list is only for your consideration, do not obliged to use them all in your next project.

So, what would be important in the web design world now? Let’s have a look!

1. Asymmetry

For the longest time, most websites have sought to be grid-based, carefully arranged structures regardless of type, topic, and other design choices. Whatever colors they used, where video and animation were added and the additional effects they applied, the basic style remained the same: square-based and similar-looking. This year will probably show a bold move towards individuality and dynamism, symbolized by the rapidly increasing use of asymmetric designs. In the case of personal websites and resources promoting innovative startups, it is mainly expected, as asymmetric, broken-grid structures are incredibly useful in expressing uniqueness, courage, and readiness to go against the grain.

As with every other trend in design, however, it is important to avoid overdoing stuff. When a website becomes too quick to adopt asymmetric design, it is easy to fall into the pit of speeding up this style to the point that it is uniqueness for the sake of uniqueness, without any regard for the comfort of the user. Ironic as it may be, preparation and balance are the pillars of asymmetric design: don’t over-saturate every section of the web, make sure your originality bid doesn’t destroy navigation, don’t confuse your users.

2. Adaptive design

Website owners seem to have had enough time by 2020 to understand that adaptive design is a must, but you’ll be amazed to see how many resources are still neglecting to adopt this principle. This pattern has been going strong for some time now, and will further intensify its strength in the next year. Anything else you do with your website, you must ensure that it is equally accessible and appealing irrespective of on which computer you display it and what part of a screen it occupies. Here are the principal factors to be considered:

Mobile-first: these days, most Internet surfing is done via smartphones and other mobile devices, and you need to optimize your website for them;
Browser windows: People also use individual browser windows of unique sizes to access various web pages. Not only the amount of content, but entire elements of a web page can disappear from view as changes in window size, and you need to consider this in your web design.
Get a pro: Recruit skilled web developers with a strong reputation if you want to prevent issues subsequently meeting adaptive design requirements.

3. Simple design, bright colors, extensive text

The combination of bright, over-saturated colors, minimalist design and huge text is an excellent way to highlight your brand ‘s innovative, courageous, even eccentric nature. In selecting a few bold colors and using them frequently in your design, you create an easily identifiable combination that will linger in the minds of those who long see it. Brilliantly colored, mostly empty pages with just a few sentences (or even words) of carefully selected text will ensure that the content you submit is read and stays with those who read it. This makes for some very tasty images when paired with the in-plane switching technology that is used in many modern devices.

4. Push notifications

Push notifications have been around for a while, but it’s likely that 2020 will show if they’re here to stay or if consumers are too annoyed. Most people don’t like it when a notification appears in the corner of the screen as they use a website or view a video, which is why so many of them choose to completely disable it. That is why making the benefit of having them enabled immediately obvious is so important. Sell them as a way to get to know valuable information, and not as a way to harass your visitors. Consider what is your target audience, and what are their needs. Why do you convince them to start getting your notifications? Try to find a balance between subject matter and notification frequency to show that they’re here to help visitors, not annoy them.

5. AI and machine learning

While its complete implementation is still some way off, certain paradigm-changing implications will result from the application of AI and machine learning to web design. For one, a typical homepage has the potential to become a thing of the past. A positive UX trend is aimed at using browser history, location and other user personal characteristics to direct them to landing pages uniquely tailored to their needs and desires, rather than providing the same homepage to everyone. Although automation is by no means an advance in web design, this promises to be the next major step towards completing personalization: instead of subtly changing a user’s experience, it will give each individual visitor an experience that is designed from scratch.

6. Motion design

It seems that with each passing year, humanity is growing increasingly dissatisfied with all facets of its life, including the gathering of knowledge. When we want to find out something, we want to do it as quickly as possible, even if we are in no hurry, objectively speaking. Here comes the picture where motion design comes in. A gif is much faster than a video to load, but you can still cram a huge amount of information into it (and let’s not forget it has all the potential to look awesome). Although visitors may be offset by the thought of searching a page full of text to find the information they are looking for, it is much more palatable to get the same information from an animated gif.

Get Expert Design Feedback: Improve UX!