Website Feedback Checklist: What to look for

Website Feedback Checklist: What to Look For

A website design is a tricky process. It has so much to it- content, branding, usability, user experience etc. A guide on website design will make your life a lot easier.Web design is a creative process. Subject. But is it nothing more than creativity, colors and contours? No, that is a lot more than that. A website is a marketing resource and helps to achieve desired business goals. The website you are designing must therefore appeal to, engage and influence users to take an intended action.

So, designing websites is both a science and an art. And there are tried and trusted rules that guide the design of websites. So that your website is up to the expectations of the user.This checklist will help you tie loose ends in your website and make sure that your website produces the desired business results.

Begin by the 5-second test

Clarity sets well-designed websites apart from poor ones. What’s all about your website? In 5 seconds a user should be able to find out what your website is about. So, pick someone from outside or your office who didn’t see the latest design, display it to him for 5 seconds and turn off the phone. Now ask him what that design reminds him of.

The idea is to find out if in 5 seconds, your new design can communicate its intent to a consumer. If not then time to go over the concept again.

Logo

Your corporate identity is conveyed through the logo. Most organizations are recognized by their logo. But in the website-link to homepage there is another important logo role. Now its norm. It’s something users are used to. So make sure your logo has the right size and resolution to allow the customer to understand it at first glance. And is attached to the homepage.

Search

Whether you’re designing a corporate website or an eCommerce site, a search bar helps the user find items that suit his needs quickly. And does it have a search bar on your website? And if yes, can that be accessed quickly? No, then position it in a place where the visibility is maximum.

Navigation

Over the website , users want free movement. They don’t like thinking or looking to do next thing. Does the navigation on your website ensure free movement? Is that clear the road to goal? What to look for-

The primary menu will provide links to all related parts of the websites
The Footer menu must give access to all the website pages
To mark a user’s navigation path, every page must have breadcrumbs
So would your header be sticky if your pages are long so require a lot of scrolling instead.

Photographs

Better visuals capture the attention of users and allow them to express their message in less. Poor visuals put off user. What to look for-

Place correct visuals which add value
Using pictures of decent quality, with high resolution
Optimize images to reduce load time, but ensure that this does not affect image quality

Typography

Not every piece of text is equal. Good use of different fonts and sizes help us make it recognizable and effectively convey the message. What to test—

Do not use more than 2–3 different fonts
Minimum font size should be 14
Using different color for text-links
For headings and subheadings, using the upper case or title case

Call To Actions (CTAs)

CTA’s drive different goals. Therefore, the CTA buttons must be distinct, attractive and encourage action. What to look for-

On CTA buttons, use bold and contrast colors
Using any micro-interaction to express customer response
Checks the buttons position

Website Responsiveness

Users navigate the website from desktops, cell phones and tablets etc. Your design should bring similar experiences across all devices. So what to look for-

Check your template for all appliances
Search for by-clicks due to smartphone scrolling
Check for Mobile Pop-ups

Consistency

The architecture of your website has to be consistent. The home page can look different but continuity with other pages is needed. Where to test—

Logo, header and footer on every side
Search bar at any tab
Typographic accuracy
Coherence in web form

User Experience

The entire should be larger than the sum of its parts. It is also essential to look at the overall experience whilst checking elements are necessary. Here is what to look for-

Does your website win user confidence
Are the colors used synchronized to your business
Is your website sounding happy

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